One of the world’s most successful businessmen was being interviewed. During the interview the interviewer asked… “How did you do it? What’s the secret of being successful in business?” The businessman replied… “Well, it’s simple really. I just buy something for one price and sell it for a higher price.”

As you read through this web site, you will discover that the answer the businessman gave was a great answer! It doesn’t matter if you have been in business for 20 years or are just starting out. To be successful, you must know how to make a profit; how to buy low and sell high. There is no other reason for being in business.

You can start off in business because it’s something that you enjoy, something that your mum or dad did, however, ultimately you are in business to make money.

So why do some people succeed and others don’t? As you read through this web site you will get the business principles necessary to understand how to make a profit in any business. This includes any business you start on the Internet.

There are people who start businesses on the Internet and then do absolutely nothing . And I mean, they don’t even monitor their site for opportunity nor do they communicate with others to create opportunity. This is a lot like whispering down a well about your business. The only thing that’s visible is your rear-end and no one can hear you!

Don’t let this happen to you…

Having a business on the Internet is just like having a business anywhere else. The same principles apply. Most important of all are generating leads and turning leads into customers. To be successful you must get leads and turn some of these leads into customers.

As you read through this web site you’ll get an understanding of what’s required to get leads and turn them into customers. Also there are tons of examples that you can relate to in everyday life together with many other great ideas that you can put into your business immediately.

So get ready! You’re about to get a lesson in business like never before!

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If you don’t know anything about business, take some comfort in the fact that one of the world’s most successful businesses is run by 16 year olds! It’s called McDonalds.

Each McDonald’s store turns over, on average, about $2 million per year. The average age of a manager is around 21 years. The average age of an employee is around 16 years (except here in Singapore). Yes, I used to be a service crew in McDonald’s back in college so I’m pretty much familiar what goes in and around a McDonald’s store.

The success of McDonald’s depends on everyone in the business following a system. This is one of the key secrets of business success. Grasp the importance of this and you can achieve great things.

To understand how systems emerge in business, imagine 10 people started a widget company. Statistics would show us that after the first year in business 7 out of the 10 that started would be out of business for one reason or another. Now there are just 3 companies left in the widget business.

Over the next 5 years it is likely that one of these 3 would also close its doors. Now there are just 2 companies left in the widget business.

The question to ask is what did these 2 widget makers do that the others didn’t? What made these 2 companies successful? If we could find the answer we could start another widget business, do exactly what they did and we’d have a good chance of success.

This is, of course, the basis of a franchise. We simply take a success formula from one business and duplicate it in another. The formula comes in the form of a system. Systems consist of lots of smaller systems for everything we need to say and do to make the business a success. Here’s another way of looking at it…

Think of your business as a stage. On the stage we have a number of actors. In order for the performance to be a success, each actor needs to follow the script. Back to the McDonald’s example… When someone says to you “would you like fries with that?” you are hearing part of the script. The McDonald brothers worked out that if they asked every customer “would you like fries with that?” 3 out of 10 would say yes. That’s a 30% increase in the sale of fries! Now here’s something that a lot of people are not aware of…

You’ve been given a script too! Successful businesses not only write scripts/systems for their employees, they also write them for their customers. These scripts are either subtle or direct instructions to customers to help the business owner become more efficient and profitable.

An example of a subtle customer script is an ‘In‘ door and an ‘Out‘ door. Don’t laugh! What this script says is that if you want to buy something from me you have to walk in through this door. When you leave walk out through this door. Don’t believe you’ve been cast in the role? Try walking ‘ In’ through the ‘ Out ‘ door! Not only will you feel like you’re being a bit naughty, other people in the store are likely to glare at you with disapproval. Remember, they’ve been given the same script! What about more elaborate scripts…

Probably the most successful and elaborate customer scripts have come from banks. Bank executives worked out how much it costs to do a transaction over the counter. They also worked out that if they could train you and me to do their work for them, they could make a lot more money. All they needed was a script. They developed the script, and relatively quickly, were able to get you and me to do exactly what they wanted. I’m referring to the use of Automatic Teller Machines (ATM’s).

The script that the banks came up with was so elaborate that it alone would probably have done little to change our behaviour. So to get us to follow the script they used basic psychology in the form of the “carrot and the stick” approach. The carrot was, and still is, lower bank fees if you use their ATM. The stick is, higher bank fees if you don’t. Pretty simple eh? It’s also quite scary. What the banks did was to succeed in changing the behaviour of 100′s of millions of people in the space of less than a decade! And in doing so reaped, and continue to reap huge profits.

The point is this… systems are extremely powerful tools in business. Your task, as a business owner, is to develop systems for your business that maximize your profits.

For most people new to this idea, the question is ” Where do I start? ” To help you answer this, here is a framework that you can use to systemize your business.

In business, there are only 5 areas that determine how much profit you make. When you develop a system that works for one of these areas, you will increase your profits. As you systemize each area in turn, YOUR PROFITS WILL MULTIPLY … The 5 areas are…

1. Lead generation

2. Conversion

3. Number of Transactions

4. Average Dollar Sale

5. Profit Margin

You can use the above framework for any business. If you’re using Network Marketing to promote your home based business, you’ll find some helpful information on Lead generation and Conversion on this site.

To get what YOU want…

Help people to get what they want.

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Well, according to tried and proven Network Marketing (MLM) principles… absolutely nothing. The concept of the ‘pre-launch‘ has more to do with ‘Get IN Quick‘ AND ‘Get RICH Quick‘. It has nothing to do with building a stable and profitable business for people like you and me.

No wonder established off-line MLM companies are tearing their hair out. They watch in horror as newbie MLM companies launch themselves down cables into your living room and into your wallet. What they see is a lot of damage being done. Damage to people and damage to the Network Marketing Industry.

It’s not so much what is being sold in these programs, it’s how it’s being sold that is of most concern. Thousands of people are being lured into programs by visions of luxury cars, holiday homes and unlimited income. Nothing wrong with this picture except…

To make your business stable and profitable, you need a lot of people in your business selling product; not cars, houses, bagfuls of money and incredible lifestyles!

What happens when you get a whole lot of people in your business chasing a dream? If you haven’t already guessed or been through the experience, let me tell you… You get a whole lot of people in your business dreaming!

If there is one concept about Network Marketing that I want you to take away with you it’s this… “There are few sellers in the land of dreams.”

If you were sold a dream, guess what you’re going to have to sell to the next person? When the hype dies, so will your business. Unfortunately, so will your dream and the dreams of many others. This, of course, raises questions about responsibility and accountability… So, how do you build a stable and profitable business using Network Marketing?

Well, the first step is to get your thinking right. Network Marketing is a people business. To be successful you need to stop thinking “What can I get?” and start thinking “What can I give?“. This is sometimes referred to as moving from a mind-set of survival to a mind-set of contribution .

A definition of survival thinking is focusing on what you need to say and do to make a living. This is evidenced by playing life safe, rarely stepping outside your comfort zone, working a 9 to 5 and focusing on retirement. People who are in survival mode need constant re-assurance. This is, for example, why people rush home from work to catch the 6.00 news and avidly thumb their way through daily newspapers. Here they find constant re-assurance in the stories of all those poor people who didn’t survive. Surprise! One of the most watched television programs of all times was called ‘Survivor’ where 99% of people didn’t survive!

As long as you think survival you will stay there. In fact, you’ll be trapped! This thinking will limit your success in all that you do including, what you learn, your relationships, your work, and life itself. One thing is for certain… If you go into Network Marketing thinking survival, you will fail.

For your business to be successful through Network Marketing, you need a whole lot of people in your business SELLING product. By offering a fantastic lifestyle and not much else, you will attract a measure of BUYERS. Your success, however, relies on SELLERS.

The BUYERS you attracted are mostly survivors. These are not the people you want in your business. These are not the people who will step outside their comfort zone and sell your product. I’ll say it again… “There are few sellers in the land of dreams”.

Now, here is what I call a Blinding Flash of the Obvious…

Your success in Networking Marketing depends on your ability to turn BUYERS into SELLERS.

The only way you can do this is to start from “What can I do that will help this person in my business succeed”. You’ve got to take an interest in people. You’ve got to teach them all you know; give them all you’ve got. Contribute until it hurts! AND when you do, teach them to do the same. Can anyone do this? Yes. Is it hard work? Yes. Will you have ups and downs? Yes. Can it change your life? Yes!

Network Marketing is the most efficient means of marketing any product or service. It can be as exhilarating as it is exciting. It can bring you all the financial rewards it promises. The difference between those that win and those that lose is how you play the game.

Believe in yourself and your product Invest in your product Set personal goals Invest in tools to promote your business Systemize everything Contribute – be willing to coach others Work hard at the start Enjoy the ride!

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The first question in business that you should ask is “How do I generate leads?” If you’re in business you need leads or prospects. These are people who may be interested in buying from you.

Here’s what most Network Marketing companies on the Internet are offering their partners as a lead generation strategy… “Just tell 10 of your closest friends and relatives about this fantastic opportunity and get them to tell their friends and so on”… WHAT A LOT OF RUBBISH!

Let’s put this into perspective. Here you are with little or no training in business or Network Marketing. One day, some company in Wackoland promises that if you just pay $29.95 you’ll be on the crest of the greatest opportunity the world has ever seen. Not only that, if you pay your money now, you’ll get into this business before it’s even a business! You’ll be getting in “pre-launch”!! Not only that, you’ll only have to work a 1 hour day. In the space of a few months, you’ll be driving a Porsche, taking your family on world trips and living the lifestyle you’ve always dreamed about.

Do you seriously believe this stuff? And even if through inexperience, you quietly slip the company your credit card number, just in case it’s true, are you seriously going to approach your brother, sister, mother, father and your local religious leader with the same story? If you did, how big do you think your organization would get?

The only people that are going to benefit from this lead generation strategy are the people who took your $29.95. You see, and I can’t emphasise this enough… “There are few sellers in the land of dreams”.

Now that you have read the above and would never fall for a company that just sells a lot of sizzle, what happens when you come across an established Network Marketing company with a great product? Do you need a lead generation strategy that goes beyond marketing to relatives and friends? My idea is that you do.

You see, most of the people who buy Internet based businesses are recruited through the Internet. Most are not experienced Network Marketers. The fact that they themselves, along with thousands of others, are joining businesses as a result of on-line promotion is evidence that the Internet works as a great lead generation tool. This has led me to the conclusion that Internet Based Networkers (IBN’s) should provide their business partners with the tools and the strategies to promote their business on-line. In fact, as you were recruited on-line, you should demand the same opportunities for your investment and your downline.

Most, if not all IBNs, give you a web site to promote. Few give you the tools to promote. Having the best web site in the world without the tools or the knowledge to promote it is a bit like having a really nice brochure of your product on the top shelf of your wardrobe. You can invite a few friends home to have a look at it and that’s about it. Think about it. Currently there are around 20 billion web pages on the Internet. Therefore, the odds of someone finding your web page, without promotion, are about 20,000,000,000 to 1.

If you’re going to do Network Marketing on the Internet, invest in the tools and programs that will continuously generate new leads for your business. If you’re going to have any significant business growth in this cyber market, you need a constant supply of leads.

There are numerous tools and programs on the Internet that will help you generate leads. Deciding which ones work and which ones are value for money can be a challenge. We have been through this process and admit it was very time consuming. To give you a start, we describe a lead generation tool that can help you build your business on the Internet. There are 3 reasons why we talk about these products…