You’ve probably heard this common Internet marketing mantra a million times. The money is in the list. List marketing is probably the most powerful way to create a profitable home based business. It’s a strategy you can’t afford to overlook.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. You can use emails to your list to forge a personal connection. Relationship building creates an opportunity to encourage sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page is a landing page designed with a single purpose. It should encourage readers to become subscribers to your list. Nothing else really matters.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. You can use this proven approach to build yourself a serious.

It’s not enough to have a good freebie, though. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, you’ll need to write a short, powerful message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Don’t forget that your squeeze page only has one purpose – to build a list. You should choose every word with that goal in mind.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll be able to build trust and credibility with your subscribers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. It’s not a coincidence that top marketers all rely on their lists. It’s true – the money is in the list!

You need a list. That’s a given. It’s the number one key to opening the success floodgates. After it’s built, it’s yours to use any time you want. It’s a resource you can tap at any time and generate income.

So, how do you build a list?

There are 3 factors in list building you need to consider:

• Your Opt-in Page
• Your Bribe
• The Thank You Page

Your Opt-in Page – The landing page is the page that has your opt-in form on it. It’s the page where you ask them for their email address. This page needs to look professional. It’s also got to be free from distractions. And your call to action must be clear!

The biggest mistake you can make is not having a clear call to action. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.

One way to really spice up your squeeze page is to make it a video squeeze page. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.

Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. There are also list building systems that have everything pre-built for you.

Your Bribe – The next thing you need is an incentive to subscribe to your list. People need a good reason to part with their email address. Most people are very protective of their email address. This means your bribe needs to be very attractive.

The key to a good bribe is that is has value. Then it becomes something people want to get from you. And can benefit from. It could be:

• An eBook
• Some useful software
• Training videos
• An email series

Basically, you just need some content. It’s got to be something helpful for your new subscribers. And nothing sells like “free”. But to get the email, it’s got to be a good offer.

If you’re worried about creating this content, don’t be. You can just pay someone else to make it for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. Each email will cost between $20 and $25. So, a great premium will cost you around $100 – $150.

You can also get email list building tools that include the premium. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. And second, it needs to make you money. One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.

Your Confirmation Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the thank you page. This helps them feel they’ve made the right decision giving you their email. And it helps you establish the relationship. So when they get your email, they’re happy to hear from you.

Again, a simple solution to this is to get an email marketing package that includes everything. Or you can go the DIY route. And do your own writing for this content. Or have someone ghost write for you.

In closing

It doesn’t matter if you do all of this yourself. Or pay a freelancer to write produce it all for you. Or go with a complete package. The important thing is that you build your own list starting now. Because once its built… You’ve got a license to print money!