You’ve probably heard this common Internet marketing mantra a million times. The money is in the list. List marketing is probably the most powerful way to create a profitable home based business. It’s a strategy you can’t afford to overlook.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. You can use emails to your list to forge a personal connection. Relationship building creates an opportunity to encourage sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page is a landing page designed with a single purpose. It should encourage readers to become subscribers to your list. Nothing else really matters.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. You can use this proven approach to build yourself a serious.

It’s not enough to have a good freebie, though. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, you’ll need to write a short, powerful message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Don’t forget that your squeeze page only has one purpose – to build a list. You should choose every word with that goal in mind.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll be able to build trust and credibility with your subscribers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. It’s not a coincidence that top marketers all rely on their lists. It’s true – the money is in the list!